advertisers

If you rarely use social networking sites or share links with friends, there's some great news. You might just see fewer advertisements thanks to a new plan from Yahoo. The company has filed a patent covering a system by which advertisers can pay ... extra to reach users with a high "social authority". (Source: uspto.gov ) A social authority ranking would be based on several factors, including a person's use of sites like Facebook and Twitter. The number of friends or followers the person has on these sites would also be considered. Advertisers Looking For Social Network Chatterboxes Through the ... (view more)

Twitter has announced it will run personalised advertisements based on what an individual user is writing about. It's an attractive proposition for advertisers but may come across as creepy to users of the social media service. Most Twitter ads are ... based on the people a user follows and the types of messages that users retweet (or share with other users). (Source; pcworld.com ) The new advertising model will go beyond that and incorporate technologies from two popular ad-funded web giants. Like Facebook, Twitter ads can now be targeted to people of a particular gender, living in a particular ... (view more)

The Federal Trade Commission (FTC) has revised its rules about online advertising to better account for new trends in social media. The FTC warns that the short format of ads on Facebook and Twitter is no excuse for misleading customers. The warning ... comes in a document called ".Com Disclosures: How to Make Effective Disclosures in Digital Advertising." It's an update to an original set of guidelines called "Dot Com Disclosures," which was published in 2000. This is the first time the rules have been updated, even though the Internet has changed dramatically since that time. The key to the ... (view more)

Mozilla says it will take steps to stop advertisers from violating Firefox user privacy. But advertisers have labeled the move an act of war. Mozilla has announced that it will change the Firefox browser so that third-party cookies -- such as those ... from advertisers -- are blocked by default. Cookies are small text files created by websites and stored on your computer. Cookies Key to Website Advertising In many cases cookies help the website visitor. For example, a cookie might store your username to make logging in faster, or it could store your ZIP code so you can instantly get customized ... (view more)

Yahoo has confirmed it will not honor "Do Not Track" requests from Microsoft's Internet Explorer 10 web browser. Do Not Track is designed to protect web browser users from having their Internet activity tracked. Experts say the Yahoo decision is ... based on the way Microsoft has implemented Do Not Track and is not a sign that Yahoo stands opposed to the basic concept. Do Not Track is designed to stop websites from passing details of a web browser's online activity to advertisers. It works by voluntary compliance with the Do Not Track request, not by any enforcement method. Advertisers argue that ... (view more)

Business groups are objecting to government proposals to restrict the way websites collect data about children. However, the Federal Trade Commission (FTC) is reportedly prepared to disregard that opposition. Back in early August the commission ... announced its proposed changes, designed to bring old rules (written in the 1980s) up-to-date. Advertisers Forced Into Major Changes The new rules dramatically change how online advertising works. Under the new scheme, advertisers could no longer show children behavioral ads, which are selected based on the child's browsing history. In addition, for ... (view more)

The Federal Trade Commission (FTC) is promoting a new campaign that would enable users to stop advertisers from tracking their online behavior. Similar to having your telephone number appear on the "Do Not Call" registry, the FTC believes that ... having your web browser set to "Do Not Track" (DNT) would make for a safer online environment. In activating the Do Not Track feature, your web browser sends out a virtual message to the website, asking the advertiser(s) not to track you. The message is repeated on every website you visit. Activation Control at the Discretion of the User Do Not Track ... (view more)

Like Facebook before it, MySpace has been accused of privacy violations by sharing user details with third-party advertisers. The new story, published in the Wall Street Journal (WSJ), came after claims the newspaper had kept the article under wraps ... for business reasons. The claims about MySpace are similar to those involving Facebook. For example, last week it was reported that the companies behind games and other add-on applications on the site were sharing user data with advertisers, a breach of Facebook rules. Facebook itself believes this was done inadvertently through a technical ... (view more)

Microsoft representatives have promised that the forthcoming Windows 7 Phone system will be based around the way customers use their phones in their everyday lives. But when Microsoft speaks to the marketing world, it tells a different story. Kostas ... Mallios, who oversees Microsoft's Strategy and Business Development unit, recently spoke at the Cannes Lions International Advertising Festival. He spoke about the way in which Windows Phone 7 is designed to be a seamless experience for the user such that everything from social networking to multimedia is linked together smoothly. However, he also ... (view more)

Google has unveiled a system that will make it easier for online advertisers to find websites that can help reach their target audience. 'Ad Planner' is currently in testing and only available to selected customers, but the plan is to eventually ... make it available to everyone free of charge. Google's new stud should be remarkably simple to use, as advertisers simply type in details of their target demographic and some examples of websites they already know appeal to that audience. The system then returns a list of the best matches, along with details of the overall audience for each site and ... (view more)