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Google has rethought its plans to overhaul the way targeted advertising works online . It's the latest attempt to balance user privacy and accurate targeting. At the moment a large proportion of online ads are powered by third-party cookies. That's ... where an advertiser or ad network operator uses cookies to track a user's online activity and try to figure out their tastes and interests. This data then powers the ads they see on many websites, which are shown specifically for them. It's good news for advertisers as they can theoretically do a better job of reaching suitable customers, but bad ... (view more)

A change giving Apple users more control over their data has cost four major tech companies nearly $10 billion in lost ad revenue according to one estimate. But the drop is nowhere near as big as Facebook had warned. The change, which took effect in ... April, affects a tag called Identifier for Advertisers that links to a specific iPhone. It lets advertisers combine data from multiple sources and build up a picture of the device owner's interests, helping them better target advertising. Individual apps must now ask for permission (via an on-screen prompt) to access the tag, giving users greater ... (view more)

Google says it will no longer place ads on pages that make false claims about climate change. The move is as much about keeping advertisers happy as it is a political statement. The policy doesn't affect whether pages appear in Google search results ... or how highly they are ranked. Instead, its all about the ads which Google places when acting as a middleman between advertisers and websites. It also affects ads shown before, during or beside YouTube videos. The move "demonetizes" the content in two ways. Sites affected by the move will no longer be allowed to carry Google advertising, nor be ... (view more)

One of the key ways online advertising works has led to a court case alleging a breach of Internet users' privacy. A civil liberties group is taking legal action saying current regulations are too slow to have any effect. The Irish Council for Civil ... Liberties (ICCL) says IAB Tech Lab, which operates one of the world's main ad set-ups, is sharing revealing data about online activities without user consent. IAB is based in New York, though the legal case is against its branch in Hamburg, Germany to benefit from tighter rules in Europe. (Source: reuters.com ) Real Time Bidding Relies On Data The ... (view more)

Just one in eight iPhone and iPad users have agreed to let an app track them online. They've been able to make the decision since Apple changed its rules, to the dismay of advertisers. The change is to the way iOS handles a tag known as Identifier ... for Advertisers (IDFA). It identifies an individual device and allows advertisers to piece together information from multiple sources and activities. While advertisers argue this allows for better targeted and thus more relevant (and less annoying) ads, users and privacy groups have objected to what they see as surveillance and snooping. The change ... (view more)

Nearly 30 Android and Roku apps hijacked phones to defraud advertisers. Although users never saw the ads, they may have noticed increased data use and slowed performance. The scammers used the apps distributed in the official Google Play store to ... build up a network of almost a million compromised Android devices. The "PARETO" botnet then used the phones to issue bogus requests to advertisers while making the devices appear to be Smart TV sets. That was particularly appealing to advertisers because of the belief viewers are more likely to pay attention to an ad on a TV screen than on a phone. ... (view more)

Google Maps could have ads displayed in locations on the map itself. A newly-awarded patent explains how Google could adjust the costs to advertisers based on factors such as the user's location. The photographs in the patent application suggest the ... feature would most likely be added to the standard diagram view in Google Maps, rather than either the aerial image view or the Street View photographs. The system would designate specific areas on the map such as a building and treat them as spaces where an ad could appear. How many ads would appear on the screen would depend on how closely the ... (view more)

Google believes it's found a way to replace privacy-breaching cookies while still letting advertisers find success. It's testing a way to effectively combine data from thousands of users to target ads. Cookies fall into two main types: first and ... third party. First-party cookies are generally uncontroversial as they simply identify a user on a website, including any previous activity such as website preferences. For example, a premium website could let somebody log in to an account and then use cookies so they don't have to log in again for a set period such as a week. Third-party cookies are ... (view more)

Twitter has apologized for using customer security contact details for advertising purposes. Its underwhelming announcing has gone down badly with privacy groups and could have legal consequences. The blunder involved Twitter's advertising services, ... specifically tools called "Tailored Audiences" and "Partner Audiences." It works like this: advertisers upload their own marketing lists of email addresses and phone numbers to Twitter, along with an ad. Twitter then compares the marketing list to its own database of customers. It then shows the ad only to people who appear on ... (view more)

Facebook is taking new steps to prevent misleading political ads following the Cambridge Analytica scandal , which had millions of Facebook profiles harvested and used without consent for political advertising purposes. It says it's tightening the ... rules on buyers, which must now not only prove their identity, but also the organization they are associated with. Since 2018, anyone paying for an advertisement on Facebook relating to elections, politics or social issues has had to prove their identity to Facebook. They also have to include a disclaimer in the ad marked "Paid for by...", which is ... (view more)