advertisers

Twitter has apologized for using customer security contact details for advertising purposes. Its underwhelming announcing has gone down badly with privacy groups and could have legal consequences. The blunder involved Twitter's advertising services, ... specifically tools called "Tailored Audiences" and "Partner Audiences." It works like this: advertisers upload their own marketing lists of email addresses and phone numbers to Twitter, along with an ad. Twitter then compares the marketing list to its own database of customers. It then shows the ad only to people who appear on ... (view more)

Facebook is taking new steps to prevent misleading political ads following the Cambridge Analytica scandal , which had millions of Facebook profiles harvested and used without consent for political advertising purposes. It says it's tightening the ... rules on buyers, which must now not only prove their identity, but also the organization they are associated with. Since 2018, anyone paying for an advertisement on Facebook relating to elections, politics or social issues has had to prove their identity to Facebook. They also have to include a disclaimer in the ad marked "Paid for by...", which is ... (view more)

Six very opular Android apps have been exposed as scams to defraud advertisers. The scam also drained batteries and sucked up mobile data on the handsets. The six apps are AIO Flashlight, Omni Cleaner, RAM Master, Selfie Camera, Smart Cooler and ... Total Cleaner. All were in the official Google Play store but have been removed since their real purpose came to life. The revelation came after three security companies - Check Point, ESET and Method Media Intelligence - worked with news site Buzzfeed to investigate risky apps. They concentrated on apps which were widely used and required permissions ... (view more)

22 Android apps are eating up data allowances to benefit scammers at the expense of phone owners, a security firm says. The apps are using smart phones to carry out fraud against online advertisers. Sophos says it's found 22 offending apps with a ... total of two million downloads. They are each described as offering simple games or basic utilities such as keeping the phone's flash activated to act as a flashlight. While they work as described, which helps get good online reviews and build credibility, the scam is happening behind the scenes. (Source: sophos.com ) The apps are used for click ... (view more)

The makers of the Roomba robot vacuum cleaner plan to sell data about people's homes to tech giants. It could bring personalized advertising to a whole new level. Colin Angle is chief executive of iRoboto Corp, which makes the Roomba. He told ... Reuters that the company could sell user data to Amazon, Apple or Google in the next couple of years. (Source: reuters.com ) The scope of the data involved is surprisingly detailed. Early models of robotic cleaners simply moved in a straight line until they hit an object. Modern versions build up and store maps of a home's floor space, including ... (view more)

Facebook is rejecting claims that it let advertisers target users based on their current mood. It says research into the technology was carried out, but not used for advertising. "The Australian" newspaper report was based on leaked internal data ... that says Facebook could figure out mood swings based on combined data from user posts and pictures, the interactions they had with other users, and other activity on the site. Some of the moods which Facebook could reportedly discover included feeling anxious, defeated, nervous, overwhelmed, silly, stressed, stupid, useless or a failure. ... (view more)

Google has apologized to businesses whose ads appeared next to extremist videos on YouTube. It follows several major brands and the British government dropping Google advertising over the affair. The Times newspaper reported that videos from ... extremist groups had appeared beside advertising from many a host of big businesses and government agencies. That not only meant embarrassment but could mean that the advertisers were unwittingly -- if indirectly -- contributing to extremist groups. Content Classification Confusing Google's Matt Brittin told a conference that he wanted to " ... (view more)

Vizio is to pay $2.2 million in fines after tracking viewing habits on 11 million smart TVs without their owners' knowledge or permission. They then sold the details, including personal information, to advertisers. As part of a settlement, Vizio has ... now agreed to inform customers about the practice and promises to always get their express consent before tracking any viewing. It will also have to delete much of the data it has already collected. Vizio had relied on the idea that customers retained enough control because there was a setting named "Smart Interactivity" that could ... (view more)

Google is offering advertisers a new service based around customer email addresses. It won't mean users will receive more spam emails, but may be considered a misuse of email list advertising. The service is called Customer Match. It involves ... advertisers uploading a list of email addresses to Google (for example, a company's mailing list); in turn, Google will then check that list against its own database of people who have signed up for a Google account. If there's a match between the two email addresses, it will then run advertisements for the company when the relevant person is ... (view more)

Most stories regarding privacy on the Internet involve complaints that tech firms go too far when divulging personal details of its users. In a twist of irony, however, advertisers are now complaining that Amazon and Apple are far too protective of ... their customer details. Several major advertising groups have told industry magazine 'Ad Age' that the two firms are missing out on ad revenue because they refuse to share personal customer information to the same extent as the likes of Google and Facebook. (Source: adage.com ) The advertisers say that the more details they have about ... (view more)