advertising

Fri
06
Apr
Dennis Faas's picture

Microsoft to Purchase DoubleClick?

Online advertising company DoubleClick is looking for a buyer, and many analysts speculate that Microsoft is going to spend the big bucks necessary to acquire the company. In 2005, the private-equity firm Hellman ... (view more)

Fri
09
Feb
Dennis Faas's picture

Google Looking To Get Into Game and Television Advertising?

Do a quick search for Google here at Infopackets, and you'll be amazed at all of the different ventures the company is involved in. And, even though the buzz is currently centered on Windows Vista, Google has managed to keep itself strongly in the ... news. The latest: it appears that the search engine giant is looking to branch out into a new frontier -- video game and television advertising. According to the Wall Street Journal, Google is looking to purchase Adscape Media, Inc. -- a company that puts advertising into video games. It could be a response to Microsoft's purchase of Massive Inc ... (view more)

Tue
24
Oct
Dennis Faas's picture

Google Shares Soar to Nine-Month High

Search giant Google continues to wow investors and investment professionals alike as the company's value continues to grow by leaps and bounds. As of last Friday, October 20, 2006, Google Inc's stock price surged to a nine-month high. That day on ... the NASDAQ stock market, the company's shares closed at $459.67 US per share -- an increase of $33.61 US per share or 7.9 percent. The increase created over $10 billion US in shareholder wealth, which brought the 8-year-old Google's total market value to $143 billion US. (Source: mercurynews.com ) $600 for Google Stock? Industry analysts are ... (view more)

Thu
12
Oct
Dennis Faas's picture

MSN to Feature Clickable Ads on Mobile Searches

Microsoft recently announced its plan to include advertisements via MSN's Windows Live Search for Mobile service. The interactive advertisements will appear after a relevant search; when the ad is clicked, the phone will place a call to the ... requested destination. Users will not be charged to run a search, but advertisers will be charged on a pay-per-call basis. (Source: redherring.com ) To provide this service, the Microsoft is partnering with San Francisco-based company Ingenio. In 2004, Ingenio launched the industry's leading pay-per-call advertising network. In a nutshell, the network ... (view more)

Fri
08
Sep
Dennis Faas's picture

EA To Include Downloadable Ads In Video Games

Advertising in video games is hardly a recent development, but Electronic Arts (EA) plans to add a new wrinkle to the formula: ads that are automatically updated and downloaded into games over time. To make this happen, the gaming giant inked a deal ... with two major marketing companies: Massive Inc. and IGA Worldwide Inc. Both IGA and Massive will begin streaming ads into the Xbox 360 and PC versions of upcoming EA titles. Battlefield 2142 and the next incarnation of the Need For Speed franchise will be the first recipients of this agreement. Never noticed ads in games before? Think about your ... (view more)

Thu
17
Aug
Dennis Faas's picture

Google, Yahoo Team Up to Fight Click Fraud

Scams are nothing new for the Internet and its 'netizens. Whether it be the infuriating advertising brought on by Spyware, bundled adware commonly found in peer-to-peer downloading, or good old fashioned credit card number theft, the worldwide web ... has been a beacon of crime and mischief for some time. However, one interesting little scam, "click fraud", is now being targeted by some of the industry's biggest names, and the movement has both the American court and government system involved. "Click fraud" is defined as the exploitation of pay-by-click advertisements for the purpose of profit. ... (view more)

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