advertising

AOL wants to enhance its online advertising business by partnering with Tacoda, a company that offers ads based on a person's online behaviour. Tacoda was founded in New York in 2001. It caters to well-known publishing clients such as The New York ... Times, and has more than 4,000 websites in its ad network. Tacoda's job is carried out in a series of steps. First, the online behaviour of Internet users is evaluated across a wide number of sites. This task is done in order to determine the active and passive interests of visitors. Next, the online audience is divided according to these interests ... (view more)

In the beginning, there was Yahoo, Lycos, and even a little search engine 'that could,' called AltaVista. While each offered varying abilities in crawling the web, none could quite match the rise of Google. And although its roots were only modest, ... Google's impressive search capabilities quickly rocketed it to the top of the web, with the power to control the rise and fall of companies vying for space in the Internet community. Now, less than a year after buying YouTube, Google is flexing its muscle again, buying advertising firm DoubleClick for an astounding $3.1 billion. The sheer value of ... (view more)

Online advertising company DoubleClick is looking for a buyer, and many analysts speculate that Microsoft is going to spend the big bucks necessary to acquire the company. In 2005, the private-equity firm Hellman ... (view more)

Do a quick search for Google here at Infopackets, and you'll be amazed at all of the different ventures the company is involved in. And, even though the buzz is currently centered on Windows Vista, Google has managed to keep itself strongly in the ... news. The latest: it appears that the search engine giant is looking to branch out into a new frontier -- video game and television advertising. According to the Wall Street Journal, Google is looking to purchase Adscape Media, Inc. -- a company that puts advertising into video games. It could be a response to Microsoft's purchase of Massive Inc ... (view more)

Search giant Google continues to wow investors and investment professionals alike as the company's value continues to grow by leaps and bounds. As of last Friday, October 20, 2006, Google Inc's stock price surged to a nine-month high. That day on ... the NASDAQ stock market, the company's shares closed at $459.67 US per share -- an increase of $33.61 US per share or 7.9 percent. The increase created over $10 billion US in shareholder wealth, which brought the 8-year-old Google's total market value to $143 billion US. (Source: mercurynews.com ) $600 for Google Stock? Industry analysts are ... (view more)

Microsoft recently announced its plan to include advertisements via MSN's Windows Live Search for Mobile service. The interactive advertisements will appear after a relevant search; when the ad is clicked, the phone will place a call to the ... requested destination. Users will not be charged to run a search, but advertisers will be charged on a pay-per-call basis. (Source: redherring.com ) To provide this service, the Microsoft is partnering with San Francisco-based company Ingenio. In 2004, Ingenio launched the industry's leading pay-per-call advertising network. In a nutshell, the network ... (view more)

Advertising in video games is hardly a recent development, but Electronic Arts (EA) plans to add a new wrinkle to the formula: ads that are automatically updated and downloaded into games over time. To make this happen, the gaming giant inked a deal ... with two major marketing companies: Massive Inc. and IGA Worldwide Inc. Both IGA and Massive will begin streaming ads into the Xbox 360 and PC versions of upcoming EA titles. Battlefield 2142 and the next incarnation of the Need For Speed franchise will be the first recipients of this agreement. Never noticed ads in games before? Think about your ... (view more)

Scams are nothing new for the Internet and its 'netizens. Whether it be the infuriating advertising brought on by Spyware, bundled adware commonly found in peer-to-peer downloading, or good old fashioned credit card number theft, the worldwide web ... has been a beacon of crime and mischief for some time. However, one interesting little scam, "click fraud", is now being targeted by some of the industry's biggest names, and the movement has both the American court and government system involved. "Click fraud" is defined as the exploitation of pay-by-click advertisements for the purpose of profit. ... (view more)