advertising

The Firefox browser will soon incorporate paid advertising on its new tab page. It will be personalized to a degree, though developers Mozilla say it won't compromise privacy. The ads will appear in the form of links to pages. These links will ... appear whenever a user opens a new tab in the browser, before they type in an address. They won't appear on the home page that shows up when users first open Firefox itself. The new tab page will contain a list of recommended links to pages the user might find interesting. Some of these will be "sponsored" results while others will be included without ... (view more)

Consumer groups say YouTube is breaking the law by collecting data about pre-teens without parental permission. They've asked the Federal Trade Commission (FTC) to investigate. The alleged breach is of the Childrens Online Privacy Protection Act ... (COPPA), a federal law that significantly restricts the way sites can handle data about users aged under 13. That's why many major websites that have user accounts officially ban pre-teens from signing up with their services. That's not quite the case with YouTube. Users do have to be 13 or older to get a Google account, which is necessary for some ... (view more)

A proposed class action lawsuit accuses Bose of selling personal data about customers who use its wireless headphones. But the claims are unconfirmed and the argument may be somewhat overstated. Customer Kyle Zak made the complaint about Bose ... Connect, an app for iPhones and Android devices. The app isn't mandatory to use, but is designed to make it easier to switch between different headsets and speakers on a Bluetooth connection without needing to repeatedly pair and unpair the devices. Podcast Choices Could Be Revealing According to the lawsuit, Bose uses the app to collect details of ... (view more)

Google has apologized to businesses whose ads appeared next to extremist videos on YouTube. It follows several major brands and the British government dropping Google advertising over the affair. The Times newspaper reported that videos from ... extremist groups had appeared beside advertising from many a host of big businesses and government agencies. That not only meant embarrassment but could mean that the advertisers were unwittingly -- if indirectly -- contributing to extremist groups. Content Classification Confusing Google's Matt Brittin told a conference that he wanted to " ... (view more)

Researchers have found a way to track web users even if they switch web browsers. It could improve security but also weaken online privacy. The researchers at Lehigh University in Pennsylvania were trying to find ways of improving fingerprinting. ... That's a way to attempt to identify an individual user (or at least their computer) without relying on single identifiers such as login details, browser cookies, or an IP address. Instead, fingerprinting involves taking multiple pieces of information provided by a user's browser such as the browser name, it's version, whether they have an ad blocker ... (view more)

Major changes to privacy laws in Europe could affect the way websites deliver advertising. The move is meant to protect user privacy, but critics claim it could make ads more annoying and intrusive. The proposed changes would affect websites used by ... people in European Union countries, but the regulatory impact could be so severe that sites find it easier to change their policies worldwide. According to European officials, the changes are designed to take existing rules that affect telecommunications companies and apply them equally to Internet companies. The main principle of the change is ... (view more)

Facebook says it will stop ad-blocking software from working on its website. It says ads are a core part of using Facebook, but will give users more control over which ads they see. Andrew Bosworth, who heads up Facebook's advertising division, ... announced the move in a blog post and followed up with comments to the Wall Street Journal. In the post, he accused the makers of ad-blocking tools of accepting money from advertisers to let their ads through, rather than block them. According to Bosworth, that's a sign ad-blocker makers don't always have the user's best interests at ... (view more)

Facebook says it will give more priority to posts from users' friends and families rather than content from businesses, news sites and other organizations. But the precise details of the changes remain unclear. The change is to the news feed, which ... is the default view when somebody logs into Facebook. Rather than show all the posts the user's friend have made in chronological order, Facebook attempts to rank them by how important and relevant the user will find them. Facebook says this is necessary because there's too much content for most users to read through in its entirety. It ... (view more)

Verizon has agreed to pay a fine of $1.35 million for its use of controversial "super cookies." The files, which are solely used to track its own users, were set up in a way that made them difficult if not impossible to delete. Cookies are small ... text files placed on a user's computer by a website. In many cases, cookies have a perfectly legitimate use of identifying a visitor, even if the site doesn't have a login or registration system. Examples of such user might include a weather site automatically delivering a forecast for the user's preferred location, or a sports ... (view more)

Yahoo has confirmed it has blocked some users from accessing their email if they are running ad-blocking software. It describes it as a test for a small number of users. Several users reported seeing a message reading "Uh oh... We are unable to ... display Yahoo Mail. Please disable Ad Blocker to continue using Yahoo mail." Ironically one of those affected was a former Yahoo executive who at one stage was in charge of revamping the Mail service. (Source: engadget.com ) Ad-Blocking A Hot Topic The move has proven controversial even if it isn't a first. Many sites are set to detect if ... (view more)