seinfeld

Fri
26
Sep
Dennis Faas's picture

No More Seinfeld, But Microsoft Ad Blitz Continues

For those of you who hated the Seinfeld Microsoft adverts -- and your responses tell us there are quite a few of you -- there's good news. The tales of Jerry and Bill are done for now, replaced by a relatively direct response to Apple's ... long-standing campaign, "I'm a Mac, and I'm a PC." According to Microsoft, this was the plan all along: a spokesman says the two Gates and Seinfeld ads were simply a teaser and the firm hasn't cut the series short. That makes the ads -- short on either plot or message -- even more baffling, as well as making Seinfeld's $10 million payoff seem even more ... (view more)

Tue
09
Sep
Dennis Faas's picture

Microsoft Debuts Seinfeld Vista Ad, Critics Puzzled

Microsoft has aired the first in a series of ads featuring Jerry Seinfeld, former star of the popular 90s sitcom, "Seinfeld". Although he's guaranteed $10 million for the gig, Seinfeld's impact on Vista sales is yet unknown, and the campaign itself ... has done little to win over the mainstream media. The Seinfeld campaign is part of a $300 million marketing blitz to resurrect Vista's damaged image. Other tactics include comparing sceptics to people who once believed the Earth was flat, and a series of videos showing members of the public reacting positively to a presentation of 'Mojave ... (view more)

Tue
26
Aug
Dennis Faas's picture

Microsoft Hopes Vista Users Prefer Fame to Fixes

News has been spreading rapidly across the tech world regarding Microsoft's recent decision to hire Jerry Seinfeld, famed comedian and former sitcom star, as its primary spokesman for an advertising campaign designed to sell Windows Vista, the ... company's down-and-out operating system (OS). Released early last year, Windows Vista has undergone some tough times. Repeatedly berated by tech experts for its design flaws that compromise security or generally dampen system performance, the OS continues to be outsold by its predecessor , Windows XP. In the constantly-changing tech world, that's a bit ... (view more)

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