unfair advantage

Regulators in Europe have threatened to break-up Google. They say it could be the only way to prevent anti-competitive behavior in the ad market. While Google has been fined eye-watering sums for breaking competition laws in Europe before, they've ... proven a poor deterrent given the company's huge revenues. This time, though, the penalty may be a forcible sale of some of its ad business. The key to the legal problem is that Google is a major player in all three elements of online advertising: businesses buying ads, businesses selling ads, and the technology that brings together buyers and ... (view more)