iab

One of the key ways online advertising works has led to a court case alleging a breach of Internet users' privacy. A civil liberties group is taking legal action saying current regulations are too slow to have any effect. The Irish Council for Civil ... Liberties (ICCL) says IAB Tech Lab, which operates one of the world's main ad set-ups, is sharing revealing data about online activities without user consent. IAB is based in New York, though the legal case is against its branch in Hamburg, Germany to benefit from tighter rules in Europe. (Source: reuters.com ) Real Time Bidding Relies On Data The ... (view more)