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Fri
04
Feb
John Lister's picture

Google Plans New Cookie-Replacement

by John Lister on February, 4 2022 at 04:02PM EST

Google has rethought its plans to overhaul the way targeted advertising works online . It's the latest attempt to balance user privacy and accurate targeting. At the moment a large proportion of online ads are powered by third-party cookies. That's ... where an advertiser or ad network operator uses cookies to track a user's online activity and try to figure out their tastes and interests. This data then powers the ads they see on many websites, which are shown specifically for them. It's good news for advertisers as they can theoretically do a better job of reaching suitable customers, but bad ... (view more)

Thu
13
Mar
Dennis Faas's picture

Time For the Cable Guys to Put Up or Shut Up

by Kurt D. Lynn on March, 13 2008 at 08:03AM EDT

Over the last several years, Google has been slowly sucking up advertising dollars that might normally be spent on television. Now, the six largest cable companies want to stop that. To do so, Comcast, Time Warner Cable, Cablevision, Cox ... Communications, Charter Communications and Bright House Networks are planning a joint venture to allow advertisers to purchase interactive and custom ads across their cable systems. Collectively, the companies will invest about $150 million in the project. (Source: nytimes.com ) The announcement of the cable company's "Project Canoe" comes only a week after ... (view more)

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