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Blockbuster Lowers Online Rental Prices

by Stefania Spagnuolo on June, 20 2007 at 08:06AM EDT

Blockbuster is stepping up its game. The movie rental giant has decided to lower online rental prices in an attempt to battle competitor Netflix. Up until recently, Blockbuster only offered the Total Access plan, which allowed customers to utilize ... an online rental system in addition to in-store rentals for $17.99 per month. On Tuesday, the company announced that it would drop the price by a dollar for customers who do not use the in-store portion of the deal. (Source: betanews.com ) Netflix, which does not have any retail stores, offers a similar online-only plan for $17.99 per month. But ... (view more)

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