social authority

If you rarely use social networking sites or share links with friends, there's some great news. You might just see fewer advertisements thanks to a new plan from Yahoo. The company has filed a patent covering a system by which advertisers can pay ... extra to reach users with a high "social authority". (Source: uspto.gov ) A social authority ranking would be based on several factors, including a person's use of sites like Facebook and Twitter. The number of friends or followers the person has on these sites would also be considered. Advertisers Looking For Social Network Chatterboxes Through the ... (view more)