sentiment analysis

Dennis Faas's picture

Twitter Advertising Becoming Much More Aggressive

Twitter has announced it will run personalised advertisements based on what an individual user is writing about. It's an attractive proposition for advertisers but may come across as creepy to users of the social media service. Most Twitter ads are ... based on the people a user follows and the types of messages that users retweet (or share with other users). (Source; ) The new advertising model will go beyond that and incorporate technologies from two popular ad-funded web giants. Like Facebook, Twitter ads can now be targeted to people of a particular gender, living in a particular ... (view more)

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