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FTC: Rules Needed for Free Tech Services, Mergers

US regulators want new rules on when companies - particularly tech firms - can merge. They say existing rules aren't designed to cover businesses that offer free services to consumers. Traditionally one of the key questions in approving or blocking ... mergers is whether it reduces competition to the point that consumers no longer benefit from price competition. The rules have only been updated once since 1984. Regulators say even that review in 2010 is now outdated as the tech world has changed so much. In particular, they point to the way many tech giants offer free services to the public and ... (view more)

John Lister's picture

Apple, Facebook Fight Over Ad Tracking

Moves by Apple to restrict ad tracking have prompted a war of words with Facebook and a legal battle with advertisers. They both object to changes that require express permission for some tracking. The arguments are over the "identifier for ... advertisers" or IDFA. That's a specific code for each iPhone or iPad which can be used by advertisers to track activity by device users. Until now its been possible to use IDFA with express user consent and then combine it with other data to build up a picture of the individual for targeted advertising. The iOS 14.5 update to the iPhone and iPad operating ... (view more)

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