publishers

Google is set to challenge online retail giant Amazon by selling contemporary electronic books. And unlike Amazon, it will let publishers set the prices. The move is a new development for the Google Book Search scheme, in which the firm scans texts ... so that users can search for particular phrases. While Google does intend to bring in paid access for full editions of some books covered by Book Search, the vast majority of titles in the scheme are either out of print or out of copyright. At the moment, most modern books included in the scheme only have 20 per cent of their pages available for ... (view more)

Not long ago, Google agreed to pay $125 million to the book industry to settle claims of copyright infringement over its BookSearch scheme. The agreement means Google can now legally scan copyrighted books and put them online as long as they are no ... longer in print. The cash will go towards setting up a registry of books involved, compensating authors and publishers affected by Google's violations, and paying the legal fees of the case. The agreement will have to get the backing of a New York court (where the case was brought) before it takes effect. (Source: google.com) The case involved a ... (view more)

Adobe announced last Thursday that it was partnering with Yahoo! to bring ads to PDF (Portable Document Format). Through an opt-in service, publishers of PDF files can now have relevant text ads appear alongside their instruction manuals, stock ... reports, and press releases. After registering online with Adobe, businesses upload their documents for keyword analysis which matches advertisements with the file. "By partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given ... (view more)