potential clients

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Marketers Claim to Listen In on Households

A marketing company claims it can listen in to private conversations in peoples' homes and gather data for targeted advertising. It's not clear if Cox Media Group (CMG) is "revealing" a poorly kept secret or exaggerating its capabilities to boost ... business. The claims were made by CMG's marketing team in a pitch to other marketers. The details were revealed through a leak to 404 Media. (Source: 404media.co ) According to the report of the leak, CMG promoted the technology as "Active Listening" and asked potential clients "What would it mean for your business if you could target potential ... (view more)

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