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The Federal Trade Commission (FTC) is warning two dozen leading search engines -- including Bing, Google, and Yahoo -- that they must do more to show the difference between paid advertising and "natural" search results. The FTC warned that blurring ... the lines between the two could be classed as an unlawful and deceptive practice. The warning comes in a formal letter detailing updates to guidelines first published in 2002. The letter says that since that time, search engines are doing a worse job of distinguishing paid ads and that there has been "a decline in compliance with the letter's ... (view more)