negative word

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Key To Viral Posts: Naming Political Opponents

Social media users are more likely to share posts that criticize political opponents by name than those which praise people and ideas they support according to newly-published research. The pattern was consistent across different sites and people ... with different views. Researchers at the University of Cambridge were exploring what makes some posts on Facebook and Twitter more likely to be shared. Previous research had suggested the main driver was the tone of the language, with negative emotions such as anger, or a "sense of moral indignation" the most likely to lead to a post being widely ... (view more)

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