live nation

Dennis Faas's picture

MS, Live Nation Deal to Promote IE8, Free Content

Facing the rising popularity of rival browsers Firefox and Opera, Microsoft has launched its first-ever advertising deal with Live Nation (a concert ticket search engine) to promote Internet Explorer 8. The agreement promises to make consumers happy ... by offering free content with every download of IE8. Fans of popular Canadian rock band Nickelback will be most pleased with the deal. The agreement means that Internet Explorer 8 and Microsoft have signed on as the main sponsor for the rock and roll crew's Dark Horse tour, named after the band's platinum album of the same name. Something in Your ... (view more)

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