lauren

When's the last time you found a new Apple MacBook for less than $1,000? Never? Base pricing is the focus of Microsoft's recent ad campaign, which launches a frontal assault on its competitor's alleged "Apple tax". Although the last time Microsoft ... worked with popular ad agency Crispin Porter + Bogusky, it ended in Costanza-esque disaster -- however, this time the two are taking a different tact. Rather than prance in a fantasy world where comedians and geeky tech moguls journey across the United States , this new series of ads follows everyday computer buyers in their quest to purchase an ... (view more)