kramer

Facebook is making negative headlines once again - this time for a 'data experiment' which was carried out on approximately 600,000 of its members without consent. The experiment reportedly took place two years ago, though only came to light in ... recent days. According to reports, Facebook toyed with the minds of more than half a million users by altering the wording of their News Feeds. Specifically, the social network employed a special computer algorithm that cut or added words associated with positive or negative emotions in order to influence those reading the feeds. A news feed is ... (view more)