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Madden Success in the Media

by Brandon Dimmel on September, 8 2006 at 08:09AM EDT

It seems I'm not the only tech writer interested in the phenomenal (and annual) success of Electronic Arts' (EA) Madden series. The National Football League-based franchise of games, released every August to armchair quarterbacks around the world ... (but predominantly North America) routinely dominates the yearly video game sales charts, and is now being compared by some to Hollywood's biggest blockbusters. When I wrote about Madden 07 a few weeks ago , I was particularly interested in the game because it so quietly seems to go about shaping the video game industry. Make no mistake, Madden is ... (view more)

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