google

Since the launch of the highly successful AdSense campaign, Google has been synonymous with online advertising. Thanks to a new initiative that will merge online and print ads, Google is making the leap from the screen to the printed page and ... hosting ads in a newspaper near you. Google's new Print Ad program will allow organizations with an existing AdSense account to convert their campaigns to print format with just a few mouse clicks. Advertisers will be able to search for ad space within over six hundred international newspapers. Linking online ads with print media could cause a ... (view more)

Yahoo is expected to reject Microsoft's $44.6 billion takeover bid today, believing the offer seriously undervalues the company. But analysts believe Microsoft will not give up easily, and may increase the $31-per-share offer that it proposed ... earlier. Other strategies include a direct offer to shareholders, or an attempt to overthrow Yahoo's board of directors. In the increasing war for online advertising, Microsoft is looking to purchase Yahoo to gain a competitive advantage against dominant ad provider, Google. (Source: nytimes.com ) For its part Yahoo seems willing to stave off Microsoft's ... (view more)

Last week, Time Warner's new CEO Jeff Bewkes confirmed the corporation would separate AOL's Internet dial-up division from the company's advertising and content business. This leads analysts to believe that Time Warner may sell one or both of its ... AOL divisions.(Source: cnn.com ) "We're working on separating AOL's access and audience businesses so we can run them independently. This should significantly increase AOL's strategic options," Bewkes said during a conference call with investors. AOL's subscription business has been faltering since the Web 2.0 explosion, and rival firms ... (view more)

Microsoft is hoping that its acquisition of Yahoo will help it gain ground on the advertising and search front, and adding Yahoo's 500 million users to its base. But assuming that Jerry Yang and Co. yield to the Redmond giant, will it be enough? The ... New York Times recently ran a picture depicting the Microsoft and Google as two large sharks consuming everything in their path: aQuantive, DoubleClick, and MultiMap. Then there are the smaller exclusivity agreements with prominent tech companies such as The Wall Street Journal and Facebook for Microsoft, and Google's deals with MySpace, Fox, and ... (view more)

It's now guaranteed that a major part of America's wireless airwaves will be accessible to any device or computer program. That could mean more choice for cell phone owners who want to access the Internet on their phones. The guarantee comes because ... bidding on the relevant part of the airwaves (the C block of the 700 megahertz spectrum to be precise) has passed the $4.64 billion mark. The government has agreed to proposals, championed by Google, ruling that any bidder paying more than this amount would have to follow open-access rules. The airwaves are being freed up by television ... (view more)

Microsoft has struck another blow in its advertising war with rivals Yahoo and Google. On Tuesday, the Redmond-based company announced it was becoming the exclusive third-party provider of contextual and paid search advertising for The Wall Street ... Journal's network of sites. (Source: microsoft.com ) The Wall Street Journal Online, Barrons.com, MarketWatch.com, AllThingsD.com and others will now become part of Microsoft's ever-expanding network; the agreement is expected to bring 20 million unique visitors per month in traffic to the ad platform. "The Wall Street Journal Digital Network is one ... (view more)

Internet Protocol addresses (IP) are used to identify computers and the actions they take on the Internet. IPs are routinely stored by search companies and other online businesses to help improve search results and provide advertisers with complete ... billing data. While this practice has been questioned before, with Google's pending bid to purchase advertiser DoubleClick, European leaders are taking a hard look at these business practices. Peter Scharr, Germany's data-protection commissioner, believes that IPs are not just a tool for companies to use, but a form of personal identification that ... (view more)

Last month the US Federal Trade Commission approved Google's $3.1 billion takeover bid of Internet advertising giant DoubleClick. In releasing its decision, the FTC stated that the merger was "unlikely to substantially lessen competition" for online ... advertising. (Source: nytimes.com ) With that hurdle behind them, Google has now finds itself engaged in battles before the European Union over privacy concerns. Sophie In 't Veld, a Dutch Member of the European Parliament (MEP), has been fighting to have the European Commission consider the impact that a Google takeover of DoubleClick could have ... (view more)

Along comes Jimmy Wales with a $4 million (not billion) investment from Bessemer Ventures, an investment from Amazon of an undisclosed amount, and some private money from a handful of angel investors that include Marc Andreesen (cofounder of ... Netscape), Josh Kopelman (Half.com), Mitch Kapor (Lotus), and Ron Conway (an early investor in Google, PayPal and Ask Jeeves). And while no one knows the exact amount of funding that Jimmy has received, it's probably safe to guess that, altogether, it's less than $100 million. In a relatively short span of technology history, Google has achieved revenues ... (view more)

Google is well positioned to expand its dominance of the Internet advertising space -- if -- it can pull off a triple play in the market. In baseball, a triple play is almost unheard of: it requires one team to get three outs in a single, continuous ... play. But it does happen. The most recent was this last September when the Philadelphia Phillies made a triple play while playing the Colorado Rockies. Now Google may be on its way to the first Internet advertising "triple play." Google's first play, of course, was unseating Yahoo! as the search-engine-of-choice. From Google's launch in 1998, it ... (view more)