ftc

Last month the US Federal Trade Commission approved Google's $3.1 billion takeover bid of Internet advertising giant DoubleClick. In releasing its decision, the FTC stated that the merger was "unlikely to substantially lessen competition" for online ... advertising. (Source: nytimes.com ) With that hurdle behind them, Google has now finds itself engaged in battles before the European Union over privacy concerns. Sophie In 't Veld, a Dutch Member of the European Parliament (MEP), has been fighting to have the European Commission consider the impact that a Google takeover of DoubleClick could have ... (view more)

Just weeks after Microsoft made a big score by buying up part of rising web titan Facebook, the United States Federal Trade Commission (FTC) has now stated that it will be clamping down on Internet advertising. It's a measure the group hopes will ... reduce the amount of user tracking associated with the practice. According to John Leibowitz, the FTC's commissioner, the initiative is meant to keep children safe while they're clicking around online. If Mom or Dad views a not-so-appropriate site, there's a chance that marketing tools custom-designed for the individual and his or her tastes will pop ... (view more)