coca cola

Are you a 'laggard'? Do you typically wait years before being forced to upgrade to the newest hardware, software, or heck, soda pop? Everett M. Rogers, a communications scholar and pioneer, developed the theory of 'innovation diffusion'. Simply put, ... it described how new innovations become assimilated by the general populace. His theory was that adoption of new innovations followed a bell curve where 2.5% of the population were so-called "Innovators", 13.5% were labeled as "early adopters", and categories were followed by the "early majority, the late majority, and the 'laggards'. Ever since ... (view more)