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Two studies both say Google's search rankings help only the company itself. One says the ranking algorithm worsens the experience for users, while the other says paid placements in the rankings doesn't even benefit businesses. The first study is ... from WalletHub, which looked specifically at searches for 48 terms related to credit cards and banking. It claims that in more than a third of searches it carried out, the entire top 10 results were from pages that didn't have any editorial content and were simply promoting financial services for paid advertisers. (Source: wallethub.com ) (While some ... (view more)