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In a recent blog post, Google gives interested users a glimpse into some of the tools it uses to make sure ads for bogus products and services don't show up on its sites. The company is also trying to direct more attention toward genuine advertisers ... who have proven to be trustworthy and reliable. These revelations came after a company blog post was written by David Baker, who is in charge of the engineering side of Google's advertising business. Google: Three-Pronged Approach Highly Effective Baker's post explained that Google looks for signs of bad advertisements on three levels. (Source: ... (view more)

Those hoping to do a little traveling this summer may be wondering why the price of airline tickets has increased so drastically. As you might expect, the price of fuel has impacted the entire airline industry resulting in less consumers and ... inflated costs. In an effort to generate extra revenue, five major airlines will soon place advertisements on boarding passes. The five airlines (Delta, Northwest, U.S. Airways, United and Continental) have all signed contracts with Sojern, a small Omaha-based start-up company. The deal will allow e-boarding passes to be filled with target ads, coupons, ... (view more)

In what's beginning to look like the technological version of "One Flew Vver the Cuckoo's Nest," Microsoft filed a patent application on July 5 detailing advertising software that uses applications and data on a computer rather than the web. ... (Source: Information Week ) The summary of the patent, which amounts to nothing short of adware, begins with this lengthy statement: "an advertising framework may reside on a user computer, whether it's a part of the OS (operating system), an application or integrated within applications. Applications, tools, or utilities may use an application program ... (view more)

Microsoft recently announced its plan to include advertisements via MSN's Windows Live Search for Mobile service. The interactive advertisements will appear after a relevant search; when the ad is clicked, the phone will place a call to the ... requested destination. Users will not be charged to run a search, but advertisers will be charged on a pay-per-call basis. (Source: redherring.com ) To provide this service, the Microsoft is partnering with San Francisco-based company Ingenio. In 2004, Ingenio launched the industry's leading pay-per-call advertising network. In a nutshell, the network ... (view more)

Spyware is a broad category of malicious software intended to intercept or take partial control of a computer's operation without the user's informed consent. While the term taken literally suggests software that surreptitiously monitors the user, ... it has come to refer more broadly to software that subverts the computer's operation for the benefit of a third party. Spyware differs from viruses and worms in that it does not usually self-replicate. Like many recent viruses, spyware is designed to exploit infected computers for commercial gain. Typical tactics furthering this goal include ... (view more)

Several "clean up" programs on the market today are designed to eliminate Spyware* and other tracking devices after a computer has already become infected. GhostSurf Pro, on the other hand, prevents Spyware from infecting a PC (before it can ever ... take place) and provides a wide array of security features which allows users to surf the world wide web with varying degrees of anonymity. Side Note: Spyware is software which records information about you or your computer usage (without your knowledge) and then relays this information to a third party -- quite often, for marketing ... (view more)