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Microsoft has tested showing advertising in its File Explorer tool. It may be ads for Microsoft products only, though the hostile response could well dissuade the company from going further with the idea. One user shared a screenshot of File ... Explorer which included a bar at the top of the window (just above the list of files) reading "Write with confidence across documents, email, and the web with advanced writing suggestions from Microsoft Editor." (Source: bleepingcomputer.com ) It also had a "Learn More" link pointing to more details about Microsoft Editor. That's a ... (view more)

A browser that promotes privacy as its key feature is ditching Google as its default search engine. Brave will instead use its own search service, though users are free to change back. Although Brave is based on the same Chromium code as Google ... Chrome, it's marketed towards users worried about privacy. By default it blocks all third-party ads and tracking tools. Until now, the browser has used well-known search engines as the default search tool. These include Google in the United States, Canada and the United Kingdom and DuckDuckGo in Germany. However, Brave has been developing its own ... (view more)

Google says it will no longer place ads on pages that make false claims about climate change. The move is as much about keeping advertisers happy as it is a political statement. The policy doesn't affect whether pages appear in Google search results ... or how highly they are ranked. Instead, its all about the ads which Google places when acting as a middleman between advertisers and websites. It also affects ads shown before, during or beside YouTube videos. The move "demonetizes" the content in two ways. Sites affected by the move will no longer be allowed to carry Google advertising, nor be ... (view more)

One of the key ways online advertising works has led to a court case alleging a breach of Internet users' privacy. A civil liberties group is taking legal action saying current regulations are too slow to have any effect. The Irish Council for Civil ... Liberties (ICCL) says IAB Tech Lab, which operates one of the world's main ad set-ups, is sharing revealing data about online activities without user consent. IAB is based in New York, though the legal case is against its branch in Hamburg, Germany to benefit from tighter rules in Europe. (Source: reuters.com ) Real Time Bidding Relies On Data The ... (view more)

Google has been accused of failing to do enough to tackle rip-off ads. The issue involves advertisers who mislead customers into paying for government services that should be free of charge. The accusation comes from the BBC News site and involves a ... series of services such as applying for driving or travel permits. While the official costs vary from country to country, such services often have little or no cost from a government agency. Third party sellers run websites that are vague about their status and then charge users inflated fees to apply on their behalf. Such sites are often legal as ... (view more)

A campaign group claims Facebook lets users target ads at children based on interests such as smoking, drinking alcohol and gambling. Facebook says it has adequate measures to find and block such ads both before and after publication. The claims ... come from Reset Australia, which says it ran an experiment posing as the fictional "Ozzie News Network." It set up an advertising account on Facebook to see what options were available. In theory, Facebook has an outright ban on advertising adult topics such as alcohol to under 18s. Reset Australia says this failed in two ways: it was able to target ... (view more)

Google Maps could have ads displayed in locations on the map itself. A newly-awarded patent explains how Google could adjust the costs to advertisers based on factors such as the user's location. The photographs in the patent application suggest the ... feature would most likely be added to the standard diagram view in Google Maps, rather than either the aerial image view or the Street View photographs. The system would designate specific areas on the map such as a building and treat them as spaces where an ad could appear. How many ads would appear on the screen would depend on how closely the ... (view more)

Facebook is to tell Apple users that it needs to track them to benefit businesses. It's a response to new Apple rules that mean users must opt-in to some forms of tracking. The messages, currently being tested, will pop up when users access Facebook ... on an iPhone or iPad. According to copies seen by CNBC, it reads as follows: Allow Facebook to use your app and website activity? Get ads that are more personalized Support businesses that rely on ads to reach customers To provide a better ads experience, we need permission to use future activity that other apps and websites send us from this ... (view more)

Google believes it's found a way to replace privacy-breaching cookies while still letting advertisers find success. It's testing a way to effectively combine data from thousands of users to target ads. Cookies fall into two main types: first and ... third party. First-party cookies are generally uncontroversial as they simply identify a user on a website, including any previous activity such as website preferences. For example, a premium website could let somebody log in to an account and then use cookies so they don't have to log in again for a set period such as a week. Third-party cookies are ... (view more)

If you keep seeing a pair of bottomless pyjamas on the Internet, don't worry. It appears to be a glitch that's highlighted the quirks of online advertising. Many users have reported seeing the ad multiple times a day, in some cases embedded in ... almost every page they read. It's particularly noticeable as it's a somewhat unusual product, namely a one-piece tartan outfit with a flap on the backside, presumably to allow bathroom breaks without undressing. The ads are automatically placed by Google and appear to be placed by a Chinese tech company which has the same registered address as a "fast ... (view more)