'Adamo' To Be Thinner than MacBook Air

Dell is hoping to make the first major announcement of the year. Rumors have begun to circulate that the company is set to reveal the dimensions for a new computer that promises to be even more slender than the MacBook Air, one of the world's thinnest laptops on the market.

It's been almost a year since Apple first introduced that slim device. At the time, its ultra-sleek design made it the "world's thinnest notebook" and a direct threat to the classic design of alternative products now seen as "bulky" and "excessive". It was also around this time that Apple began releasing parody advertisements that attacked manufacturers like Dell.

The "Adamo by Dell" is Coming

Dell has launched a series of ads and even a website dedicated to the product. Everything else, up to this point at least, is strictly rumor.

The reactions of Michael Tatelman, in response to questions posed about the Adamo, tell an interesting tale. Tatelman is the vice president in charge of consumer sales and marketing at Dell. When asked if Dell had an Air-like product in store, Tatelman darted his eyes away from the reporter and seemed to choose his following statement in a deliberate manner.

"I think we need to get some iconic products out there, so people associate Dell's brand with other things," stated Tatelman. If you can read between the lines, Dell's classic look computers may soon be as ancient as Apple would have consumers believe. (Source: nytimes.com)

Analysts are certain that Dell has once distinct advantage over Apple if the two were to engage in an intense marketing battle: price. Many believe that Dell could beat Apple prices by as much as $400 if the company is willing to offer a full commitment to beating Apple at their own game.

While nobody is certain what to expect when Dell introduces the Adamo (earliest reports peg a release date as early as February) one thing is for certain: the ominous ad campaigns have fulfilled their role in generating interest and keeping people guessing. (Source: cnet.com)