Apple

You'd think a company named after a fruit would be particularly adept at marketing products that are safe for the environment. Not so in the case of Apple, who once again has been targeted by Greenpeace in the latter's tenth Guide to Greener ... Electronics. According to a recent advertisement airing on American TV, Apple's new Macbooks (well-received by most technology critics) are "The world's greenest family of notebooks." This particular ad shirks many other features that make the Macbook so great, including its processing, memory, and graphics powers. It seems an indication that the ... (view more)

Tempted to buy an Apple iPhone for yourself or a loved one this Christmas? Impressed by its video playback, games, and touch screen technology? How about its speed? Well, the latter may not be as impressive as Apple has led consumers to believe. ... According to reports, Apple has been forced to pull an advertisement airing in Britain that boasted the device's extremely fast capabilities. The ad in question showed an iPhone 3G transferring data "really fast"; however, Britain's Advertising Standards Authority (ASA) has deemed that spot misleading and has in turn banned the ad from airing in ... (view more)

Apple's new 3G iPhone has now become the best-selling mobile handset of any kind in the United States. Meanwhile, the original iPhone has earned the title of the 'most reliable' smartphone. The iPhone 3G snatched the top spot away from Motorola's ... RAZR, which had been the best selling phone for three full years. NPD, the group which produces the regular rankings, says this shows buyers are now much more interested in a phone's features than its look. That could be because people want better value as the economy slows. (Source: latimes.com ) Before anyone gets carried away, it's worth bearing ... (view more)

A New York judge has ordered a new Apple executive to stop work until a legal dispute with IBM, his former employer, is settled. Mark Papermaster had been set to head the hardware side of Apple's iPod and iPhone division. Papermaster was formerly ... IBM's executive in charge of blade servers, a technology which involves bare-bones servers taking their power from storage racks rather than individual power supplies. This makes much slimmer servers which is particularly useful for firms needing to store a large number of servers in a small space. As part of his IBM contract, Papermaster is banned ... (view more)

As we reported a couple weeks ago, Apple has released a new line of Macs with significant upgrades over the previous model. However, not all of the additions (or omissions) are popular with users. Cnet recently published a number of user gripes, and ... they collectively reveal a lot about Apple's direction in the notebook market. Given the fact that computers have taken on a "fanboy" quality in recent years (people tend to love everything by Microsoft and despise Apple, or vice versa), the expectation was that most user complaints -- and compliments -- would be fairly one-dimensional. Therefore ... (view more)

The crowd of about one hundred reporters didn't know what to expect as they clamored inside of the small auditorium for a Tuesday afternoon Apple unveiling. Many were excited to finally make sense of the recent terms such as "solid" and "brick" that ... the company was throwing around prior to the scheduled demonstration. While almost everyone in attendance anticipated a new line of computers to be rolled out with one of these likenesses, they soon discovered that the terms referred not to the interior of the "new" computers, but rather, the exterior. Apple CEO Steve Jobs not only announced that ... (view more)

Just a day after we reported the expectation that Apple was about to reveal a new line of cheaper but still very sleek laptops, the Cupertino-based company has disappointed many with little more than updates to its already semi-popular line of Mac ... notebook computers. In recent days, excitement has ramped up over what was expected to be a cheaper but still very unique brand of Apple laptop computers. Even the competition got caught up in the fervor; Microsoft exec Brad Cook went on the record to announce that even if Apple sliced prices (which even he expected Apple to do), the cost of adding ... (view more)

A Vancouver, British Columbia school is facing an uphill battle after tech titan Apple recently told them it was considering legal action over the institution's use of a very familiar logo. The Victoria School of Business and Technology -- a ... computer school -- uses a logo that strongly resembles Apple's own. However, there are critical differences: although Apple's apple features the famous bite-mark and can be typically found in solid red or a transparent shade, the British Columbia school's logo is slightly smaller, can be identified by its green and blue colors, and includes the letters " ... (view more)

iPhone developers are rejoicing after Apple recently lifted its Non-Disclosure Agreement for iPhone software. In a statement on the company's website, Apple said, "We have decided to drop the non-disclosure agreement (NDA) for released iPhone ... software. We put the NDA in place because the iPhone operating system (OS) includes many Apple inventions and innovations that we would like to protect... However, the NDA has created too much of a burden on developers, authors and others interested in helping further the iPhone's success, so we are dropping it for released software." (Source: apple.com ... (view more)

Apple shares briefly dropped in value by more than 5% in the wake of a false rumour claiming the company's chief had suffered a heart attack. The bogus report has sparked debate about the dangers of so-called 'citizen journalism'. The report claimed ... Steve Jobs had suffered a heart attack and been taken to hospital. It gained some credibility by appearing on CNN's website, though it appeared in the iReport section dedicated to 'citizen journalism'. Anyone who wants can post a report and CNN disclaims any responsibility for the accuracy of stories posted there. Apple only took 12 minutes to ... (view more)