reviews

The Federal Trade Commission (FTC) has made it illegal to buy or sell fake reviews in return for payment. The new rule also outlaws lying about who wrote a review and includes several other measures designed to make reviews more trustworthy. The ... "Trade Regulation Rule on the Use of Consumer Reviews and Testimonials" was approved unanimously by the FTC and, once formally published, will take effect after 60 days. It follows a consultation and review spanning nearly two years. Threats Outlawed The rule is wide-ranging, banning the following actions based on creating, buying or selling a fake ... (view more)

Major websites are joining together to fight fake online reviews. The "global Coalition for Trusted Reviews" will share information and best practices to "stop fake reviews at the source." The partnership follows a conference last year that included ... business, government and academic experts. The idea now is for businesses to work together rather than rely on legislation. The BBC cites a recent report suggesting 15 percent of reviews of common consumer products are likely fake. It also notes that both the United States and United Kingdom are considering laws targeting fake reviews. However, ... (view more)

Review site Yelp is to highlight businesses that have been accused of racist behavior. Critics argue the policy is open to malicious abuse. Yelp says over this summer it has noticed a surge in reviews which warn users of racist behavior. However, it ... believes many of these may be written by people reporting to social media or news reports of such activity, rather than from their own experience of using a business. According to Yelp, it needed to change its policy to deal with two issues. The first is that its rules only allow reviews based on first-hand experience. The second is that it ... (view more)

A court has ordered Google to hand over details that could identify the people behind four accounts used for bogus online reviews. One of the accounts had assumed the identity of a dead woman. The reviews were made on the social networking site ... Google+. While the site has arguably struggled to compete with the likes of Facebook, posts there are particularly likely to show up in search results for a relevant term. In this case the reviews were of an Amsterdam daycare center, and would appear next to a map of the center's location before the rest of the "ranked" search results. ... (view more)

California has passed a law that means companies can no longer ban customers from writing negative reviews on websites. Even attempting to do so could mean they firms face a financial penalty. The new law follows a protracted court battle that ... concluded this summer after an online gadget seller tried to "fine" a couple $3,500 for leaving a negative review on an independent website. A court eventually ordered KlearGear to pay more than $300,000 to the couple after its attempts to collect the "debt" hurt their credit rating. KlearGear had been trying to enforce a clause in ... (view more)