nuads

The idea of an "interactive advertisement" has long been associated with those online sidebars that ask users to answer an obvious trivia question or "shoot" a moving target. But Microsoft is now investing in an advertising protocol that would allow ... consumers to use voice and motion controls to make investigating advertisements pitched at them a truly interactive experience. NUAds Allow Users to Interact with TV Advertisements The new medium (called NUads) allows people to interact with their televisions and activate all of the virtual components an advertiser has to offer. NUads was ... (view more)