kotick

Scared off video game consoles because of their price? Many casual fans are, and until Microsoft and Sony can knock some buckaroos off the bottom line, many critics believe the industry will only play a tertiary media role. But, is that about to ... change? According to Activision executive Bobby Kotick, it just might. Kotick, a key player for one of the video game industry's most prominent and long-standing publishers, recently stated that he expects consoles to sell for under $200 before Christmas, 2009. (Source: gameinformer.com ) Why? To bring in the mass-market. Hey, it's worked for Nintendo ... (view more)