gender

A UK retailer has installed advertising screens that can scan a customer's face. The screens, which will be installed by Tesco at its many gas stations, then shows an advertisement based on its reading of the person's age and gender. The move has ... prompted criticism from privacy advocates, while others question how accurate the system will be. The screens are the work of Amscreen, a company owned by British businessman Alan Sugar. Sugar made a name for himself with the Amstrad computer back in the 1980s. Now he's made a deal to supply screens to 450 Tesco gas stations across the United Kingdom ... (view more)