fake reviews

The Federal Trade Commission (FTC) has made it illegal to buy or sell fake reviews in return for payment. The new rule also outlaws lying about who wrote a review and includes several other measures designed to make reviews more trustworthy. The ... "Trade Regulation Rule on the Use of Consumer Reviews and Testimonials" was approved unanimously by the FTC and, once formally published, will take effect after 60 days. It follows a consultation and review spanning nearly two years. Threats Outlawed The rule is wide-ranging, banning the following actions based on creating, buying or selling a fake ... (view more)

Major websites are joining together to fight fake online reviews. The "global Coalition for Trusted Reviews" will share information and best practices to "stop fake reviews at the source." The partnership follows a conference last year that included ... business, government and academic experts. The idea now is for businesses to work together rather than rely on legislation. The BBC cites a recent report suggesting 15 percent of reviews of common consumer products are likely fake. It also notes that both the United States and United Kingdom are considering laws targeting fake reviews. However, ... (view more)

Google says it removed "millions" of bogus reviews and ratings for apps in a single week. It's tweaked its approach to detecting fake feedback to avoid mistakenly flagging legitimate reviews. The company says it wants to address three problems with ... user reviews in the Google Play store. One is to address reviews that are "genuine" but contain hateful or profane language or aren't relevant to the app in question. The second problem is "fake" ratings that are part of a campaign to manipulate the overall average score rather than being a real verdict by a ... (view more)