doubleclick

Microsoft has announced a $492 million loss between April and June of 2012. It's the first time the software giant has experienced a net loss in a quarter since its stock was first publicly traded in 1986. The good news for the company is that while ... its day-to-day business is slightly down overall, it is still fundamentally profitable. Most of the loss resulted from an accounting technicality linked to a bad investment. The quarterly loss comes because Microsoft took a $6.2 billion writedown to cover its acquisition of Aquantive, the online advertising business it bought in 2007. The purchase ... (view more)

Visual Basic 6.0 Portable This portable version of Visual Basic 6 comes complete with a package deployment wizard and VB6 runtime files. No icons, help files, or extra components, but if you are familiar with VB programming it is sufficient for your ... needs. Download it and make some code. http://users.wildblue.net/tarzanh/ DOUBLE-CLICK TIME Speed up certain system events by speeding up double-click time with this handy new tool. http://blogs.msdn.com/ (view more)

Google recently announced that it has completed negotiations before European anti-trust commissioners, and is finally able to close its $3.1 billion deal to acquire DoubleClick. The new addition to the Google brand will bring a greater concentration ... of advertising power within one corporation. However, anti-trust hearings in the US and Europe felt that the companies could merge because they occupied different parts of the advertising search market (Google is the dominant online supplier of text-relevant ads, while DoubleClick is a large advertiser for banner ads). (Source: nytimes.com ) ... (view more)

You thought you were safe didn't you? Being ever so careful not to enter a site you couldn't trust, scanning every email before you opened it. It was all so perfect...until that banner ad. Late last week it was reported that hackers had found a ... remarkably sophisticated way to break into the average computer. Several trusted websites found malicious software hidden within banner ads on their web pages. Companies affected included The Economist.com, Canada.com, and MLB.com. (Source: cbc.ca ) The amazing part about the scam was that you only had to visit the site and see the infected page for ... (view more)

Three consumer advocate organizations have filed a joint complaint with the Federal Trade Commission (FTC) requesting that the Google/DoubleClick merger be stopped. The Electronic Privacy Information Center, the Center for Digital Democracy, and the ... US Public Interest Research Group submitted the complaint on April 20th. The complaint asserts that "neither Google or DoubleClick have taken adequate steps to safeguard the personal data that is collected." The 11 page document goes on to ask the FTC to halt the merger until the "unfair and deceptive trade practices" are changed. (Source: ... (view more)

In the beginning, there was Yahoo, Lycos, and even a little search engine 'that could,' called AltaVista. While each offered varying abilities in crawling the web, none could quite match the rise of Google. And although its roots were only modest, ... Google's impressive search capabilities quickly rocketed it to the top of the web, with the power to control the rise and fall of companies vying for space in the Internet community. Now, less than a year after buying YouTube, Google is flexing its muscle again, buying advertising firm DoubleClick for an astounding $3.1 billion. The sheer value of ... (view more)

Online advertising company DoubleClick is looking for a buyer, and many analysts speculate that Microsoft is going to spend the big bucks necessary to acquire the company. In 2005, the private-equity firm Hellman ... (view more)