aquantive

Microsoft has announced a $492 million loss between April and June of 2012. It's the first time the software giant has experienced a net loss in a quarter since its stock was first publicly traded in 1986. The good news for the company is that while ... its day-to-day business is slightly down overall, it is still fundamentally profitable. Most of the loss resulted from an accounting technicality linked to a bad investment. The quarterly loss comes because Microsoft took a $6.2 billion writedown to cover its acquisition of Aquantive, the online advertising business it bought in 2007. The purchase ... (view more)