adwords

A leaked Google document has revealed how much major firms spend on online advertising. It shows that even well-established Internet brands spend millions of dollars a month using Google's Adwords advertising system. The document has been published ... by industry journal Advertising Age and, as well as giving general information for the first six months of the year, reveals how much companies spent on Google ads in June, 2010. For those unaware, Google Adword ads appear alongside Google search results and online websites that participate in the Adwords program. Advertisers use a bidding system ... (view more)

Microsoft has denied suggestions that it has paid to use an explicit term (synonymous with film making) to promote its search engine Bing. Microsoft claims the pay-per-click (PPC) link to the site must have been triggered by another phrase. The ... controversy over the illicit keyword began when a writer at TechCrunch.com -- who asked to remain anonymous -- somehow wound up searching for the 'nasty' word in Google. The writer was surprised to find that the number one listed item in the sponsored pay-per-click results section was for Microsoft's search engine Bing. (Source: techcrunch.com ) How ... (view more)

Infopackets Reader Elisa W. asks, " I noticed that you've posted a link to the GoogleCash eBook. Could you tell me if GoogleCash is for real? It sounds too good to be true. Thanks for your newsletter. I really enjoy it. " My response: I've received ... quite a few questions from Readers concerning the GoogleCash eBook over the last few days. To answer your first question, let me start out by saying that I would never consciously permit a link to a product or web site that I thought was dubious, seedy, a scam, or unrelated to the material covered in our newsletter. If you've been reading ... (view more)