Google Enters the World of Television
Google is taking advertising to new levels by partnering up with popular television icons and inventors.
Soon Google's AdSense network will feature online videos from Seth MacFarlane, the creator of the animated TV show "Family Guy," as well as Raven Symone, who stars in the show "That's So Raven." The company supporting the projects, Media Rights Capital, financed last year's Brad Pitt flick, "Babel."
It sounds entertaining, but if you fear change then these ads might not impress you. What's more, if you were hoping to spend time on Google with the Griffins, think again. MacFarlane will feature new characters in his short videos. And, don't get too excited for Raven's crazy antics. Instead of complicating the lives of the characters around her, Raven will guide viewers in how-to shows.
Google plans to bundle the programs with banner ads and in-stream video advertising. This way, users will have to click in order to view the content. The philosophy behind this setup: advertisements will invite potential customers, rather than intrude upon them. If users can control how much advertising they are exposed to, marketers will become more familiar with ads that do and do not work. Kim Malone, a Google executive says, "This combination allows for the creation of original content that was historically too expensive to produce for Internet distribution and connects advertisers with high-quality content." (Source: Internetnews.com)
This new idea is Google's attempt to try to reach everyone. For this reason, AdSense is the chosen distributor because it will allow the videos to reach a broader audience. Also, Google's trust in AdSense may be due to its credentials. AdSense already has experience with this form of distribution since it signed a similar distribution deal last year with Viacom's MTV Networks.
In the words of a Media Rights Capital co-chief executive, "We feel this partnership answers the question of how best to reach viewers online, because the Web is fragmented into millions and millions of viewing destinations." (Source: forbes.com)
Most popular articles
- Which Processor is Better: Intel or AMD? - Explained
- How to Prevent Ransomware in 2018 - 10 Steps
- 5 Best Anti Ransomware Software Free
- How to Fix: Computer / Network Infected with Ransomware (10 Steps)
- How to Fix: Your Computer is Infected, Call This Number (Scam)
- Scammed by Informatico Experts? Here's What to Do
- Scammed by Smart PC Experts? Here's What to Do
- Scammed by Right PC Experts? Here's What to Do
- Scammed by PC / Web Network Experts? Here's What to Do
- How to Fix: Windows Update Won't Update
- Explained: Do I need a VPN? Are VPNs Safe for Online Banking?
- Explained: VPN vs Proxy; What's the Difference?
- Explained: Difference Between VPN Server and VPN (Service)
- Forgot Password? How to: Reset Any Password: Windows Vista, 7, 8, 10
- How to: Use a Firewall to Block Full Screen Ads on Android
- Explained: Absolute Best way to Limit Data on Android
- Explained: Difference Between Dark Web, Deep Net, Darknet and More
- Explained: If I Reset Windows 10 will it Remove Malware?
My name is Dennis Faas and I am a senior systems administrator and IT technical analyst specializing in cyber crimes (sextortion / blackmail / tech support scams) with over 30 years experience; I also run this website! If you need technical assistance , I can help. Click here to email me now; optionally, you can review my resume here. You can also read how I can fix your computer over the Internet (also includes user reviews).
We are BBB Accredited
We are BBB accredited (A+ rating), celebrating 21 years of excellence! Click to view our rating on the BBB.