Google Looking To Get Into Game and Television Advertising?
Do a quick search for Google here at Infopackets, and you'll be amazed at all of the different ventures the company is involved in. And, even though the buzz is currently centered on Windows Vista, Google has managed to keep itself strongly in the news.
The latest: it appears that the search engine giant is looking to branch out into a new frontier -- video game and television advertising.
According to the Wall Street Journal, Google is looking to purchase Adscape Media, Inc. -- a company that puts advertising into video games. It could be a response to Microsoft's purchase of Massive Inc. -- another game ad company -- last year for almost $200 million. (Massive was the subject of an Infopackets article about EA games last year.)
At this point, both Google and Adscape are keeping a tight lid on the details.
"We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers," a Google spokesman told the Wall Street Journal. "In-game advertising offers one such possible extension among many others."
And all Adscape Chairman Bernard Stolar will admit to is that he "has spoken to every major player" about acquiring the company.
Google is also said to be in talks with CBS about radio and possibly television advertising, but neither organization is talking. (Source: cnn.com)
While the Wall Street Journal believes that Google wants to get into both television and radio advertising, a Merrill Lynch report suggests that the company has its sights set on just radio for now.
If the deal goes through, Google could sell ads that will appear on CBS-owned radio (and possibly TV) stations while distributing CBS content on the web. As expected, both companies would profit handsomely from the arrangement. (Source: news.com)
Most popular articles
- Which Processor is Better: Intel or AMD? - Explained
- How to Prevent Ransomware in 2018 - 10 Steps
- 5 Best Anti Ransomware Software Free
- How to Fix: Computer / Network Infected with Ransomware (10 Steps)
- How to Fix: Your Computer is Infected, Call This Number (Scam)
- Scammed by Informatico Experts? Here's What to Do
- Scammed by Smart PC Experts? Here's What to Do
- Scammed by Right PC Experts? Here's What to Do
- Scammed by PC / Web Network Experts? Here's What to Do
- How to Fix: Windows Update Won't Update
- Explained: Do I need a VPN? Are VPNs Safe for Online Banking?
- Explained: VPN vs Proxy; What's the Difference?
- Explained: Difference Between VPN Server and VPN (Service)
- Forgot Password? How to: Reset Any Password: Windows Vista, 7, 8, 10
- How to: Use a Firewall to Block Full Screen Ads on Android
- Explained: Absolute Best way to Limit Data on Android
- Explained: Difference Between Dark Web, Deep Net, Darknet and More
- Explained: If I Reset Windows 10 will it Remove Malware?
My name is Dennis Faas and I am a senior systems administrator and IT technical analyst specializing in cyber crimes (sextortion / blackmail / tech support scams) with over 30 years experience; I also run this website! If you need technical assistance , I can help. Click here to email me now; optionally, you can review my resume here. You can also read how I can fix your computer over the Internet (also includes user reviews).
We are BBB Accredited
We are BBB accredited (A+ rating), celebrating 21 years of excellence! Click to view our rating on the BBB.